Founding member of the marketing team responsible for building the Amberen brand’s retail presence (over 5000 locations), YOY growth of >13% for 8 years and ultimately the sale of Biogix to Alliance Pharma in 2020 for over $110M
- Created and developed all Amberen branding, packaging & website
- Launched Amberen products in major national retailers – Costco, Walmart, Sam’s Club, Target, CVS, Walgreens, Kroger and more; designed all presentations, point of sale & consumer-facing visual assets in order to exceed sales targets
- Using UI & UX design skills on the website (desktop & mobile) and creating intuitive, aesthetically-pleasing, interactive interfaces; identifying and solving user problems which increased the conversion rate of by 30% and improved the overall post-order experience
- Worked with the marketing team and copywriter to provide integrated solutions with A/B testing designs, social media ads & responsive web design all across the USA
- Collaborated with agency partners on key projects like filming the Amberen TV commercial. This included: hiring models & talent (Mary Lou Retton, Olympic Gymnast); produced and directed product & model photo shoots for marketing campaign assets