As the Sr. Graphic Designer, I created and designed the overall SUBJEKT logo and brand identity for launch. Further, I designed and coordinated all product, packaging, POS materials and digital assets. I segmented the products into new lines in order to better meet the needs of the target audiences which included a co-branded line for all Aeropostale retail locations. I worked with the Marketing Director to co-develop the below-the-line and viral marketing campaigns. I also took on a sales role by managing SUBJEKT's presence at trade shows and sponsorship events.