In 2006, I graduated from Shenkar College of Engineering, Design and Art in Israel. Today I am based in Santa Monica, California and have over 15 years of progressive experience in art direction and graphic design. My core competencies also include: creative concepts; brand strategies; design for packaging, print, digital, social media and trade shows; UI/UX, photoshoot direction and styling.
As an artist, I believe in personal expression through art that evokes an emotional response from all who appreciate it. As a graphic designer with consumer goods and start-up experience, I believe it is essential to create compelling and engaging graphic imagery using brand strategies that employ UX and UI design principles. This is the most effective way to reach the consumer from multiple touch points. I am self-motivated, team player, solution-oriented and skilled at managing projects without close supervision.
In addition to branding and design, I make sure to nurture my artistic side by painting, sewing, participating in arts and crafts shows and writing children's books.
And when I am not indoors, you can find me biking, hiking, skiing, working out or traveling.
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