In 2006, I graduated from Shenkar College of Engineering, Design and Art in Israel. Today I am based in Santa Monica, California and have over 12 years of progressive graphic design experience. My core competences include: art direction, brand design, creative concepting, packaging design, print design, typography, web and email design, UI/UX, photography, social media, trade show design and more.
As an artist, I believe in personal expression that evokes an emotional response from all who observe it. But as an art director with consumer goods and start-up experience, it is essential to create compelling and engaging graphic experiences using brand strategies that employ UX and UI design principles. This is the most effective way to reach the consumer from multiple touch points. I’m self-motivated and able to efficiently run with a project without close supervision.
Despite my bread and butter being in design, I'm careful to nurture my artistic side. Having a strong passion for art and sale. I love painting and porticipate in art exhibit, as well as being outdoors where you can find me biking, hiking, skiing, working out or traveling.